The Toronto Wolfpack and Maple Leaf Diamonds are proud to announce a strategic sponsorship agreement for 2018. The new partnership places the Maple Leaf Diamonds logo prominently on the right chest of both the Wolfpack home and away jerseys for the new season.
Maple Leaf Diamonds is an internationally recognized Canadian diamond brand that is synonymous with diamonds that are fully traceable from mine to finger. Maple Leaf Diamonds are mined in the pristine wilderness of Canada’s north and are among the highest quality found anywhere in the world. These amazing diamonds are paired with Canadian Certified Gold to create jewellery of unquestioned providence.
Maple Leaf Diamonds Director Michael Minister commented:
“We were introduced to the Toronto Wolfpack in September as guests at one of their play off games. We immediately knew the Wolfpack was a brand we wanted to associate with. Our collection is available at leading fine jewellers across Canada as well as over 100 retails throughout the UK. This shared geographic exposure is what lead us to pursue this opportunity.”
“We have some imaginative and novel ideas to maximize this partnership both in Toronto and the UK, and cannot wait to develop these as the season progresses.”
The partnership sees a significant investment from Maple Leaf Diamonds at a crucial time for the Wolfpack ahead of their debut in the Kingstone Press Championship.
Toronto Wolfpack Head Coach Paul Rowley, visiting the Maple Leaf Diamonds’ offices in Toronto, commented:
“The Maple Leaf Diamonds logo looks incredible on the jersey, and we cannot wait to see the players run out in it in the New Year.
“Having spent time at the offices today and meeting some of the staff I know this is going to be an excellent partnership for the Wolfpack going forwards.”
Wolfpack Marketing, Sponsorship and Communications Manager Jon Pallett said:
“This fantastic partnership sees the Wolfpack proudly associate with a premium product and one of Canada’s prestige brands. Through this deal we hope to see the expansion of both brands in Toronto and the UK.”
A further exciting addition to the partnership is the production by Maple Leaf Diamonds of an exclusive Toronto Wolfpack range including pendants, earrings, cufflinks and pins. Minister continued:
“Our jewellery items will be based on the highly acclaimed Toronto Wolfpack logo, with some products featuring two small diamonds set onto the eyes. The range will be available from the Toronto Wolfpack store in Liberty Village, as well as online in time for the start of the season.”
For the Wolfpack fans, the most exciting part of this partnership is Maple Leaf Diamonds commitment to give away $5,000 of their merchandise during Game Day activations. This addition allows supporters in attendance at matches the chance to win an exceptional item of Canadian diamond jewellery.
The 2018 jerseys featuring the Maple Leaf Diamonds logo will be available in early January, and worn in pre-season games before the first league match of the season which takes place away to Leigh Centurions on February 4th.