Toronto Wolfpack are pleased to announce a long-term partnership that will see current sponsor Yotta Laboratories feature on the back of the team’s home and away jerseys through until 2021.
The distributed ledger ledger (Blockchain) and Artificial Intelligence (AI) research and development company already feature on the Wolfpack’s warm up gear and have now expanded their portfolio by agreeing a three-year deal to become back-of-jersey sponsor too, and in doing so become one of the Wolfpack’s biggest partners.
The partnership ensures Yotta Laboratories’ branding will be seen in over 100 million households worldwide thanks to the Wolfpack’s extensive global broadcast coverage and the long-term commitment means the two organizations will grow together over time. Martin Vickers, Toronto Wolfpack UK Business Development Manager, said:
“We’re delighted to announce Yotta Laboratories have expanded their portfolio with the Wolfpack to become our back-of-jersey sponsors. Yotta have already provided the team with great support having taken up a number of our sponsorship packages.
“We’re looking forward to continuing our fantastic relationship with Yotta Laboratories as we aim to collectively grow our global brands.”
Yotta Laboratories are also the sponsor of Wolfpack forward Darcy Lussick, who signed from NRL side Manly Sea Eagles in April. Gary Spence, CEO and Founder of Yotta added:
“Given how disruptive Toronto Wolfpack will be to the world of rugby our extended involvement with the team is a genuine no-brainer. The Wolfpack’s and Yotta’s story couldn’t be a better fit with our brand.”
CEO Gary Spence visited our UK training base in Manchester this week, ahead of today’s game against Salford Red Devils, to announce the deal. Watch the video here.
About Yotta Laboratories
Yotta Laboratories have created a disruptive decentralized platform using Blockchain technology, which will revolutionize how data is stored and managed securely forever, amongst many other potential use cases. Yotta is known for being the first global company dedicated to both Artificial Intelligence and research development.