Toronto Wolfpack’s Global Ambassadors Programme aims to unite rugby influencers and staunch supporters from around the globe in their love for the game and their passion to be part of the world’s first transatlantic major professional sports team.
The Wolfpack hope that by bringing together like-minded individuals they can create an international network to help build Toronto Wolfpack’s brand and educate others about the game of rugby.
The Ambassadorship is an honourary role with successful applicants being placed on teams of 13, each of which are named after a Toronto Wolfpack player. Team members are expected to collaborate with each other to come up with ideas of how they can spread the word about the sport and the Wolfpack. Wolfpack Head of Marketing & Communications Jon Pallett commented:
“The Wolfpack have passionate supporters across the world and are unashamed of our ambition to build a truly global sporting brand. The Global Ambassador programme gives us ‘feet on the ground’ to compliment our key partners and broadcasters in raising our profile and expanding our fanbase.”
Teams will go head to head in tasks and challenges set by the Wolfpack which are intended to spark friendly competition and to inspire them in ways they can fulfill their role of growing the Wolfpack brand and the game of rugby in their respective locations. These tasks and challenges are intended to be fun and light-hearted and not to be taken too seriously.
If anyone is interested in applying to become a Global Ambassador, please email globalambassadors@
-A short bio about how your interest in rugby started and how you first heard about Toronto Wolfpack
-Your nationality and the city/town in which you’re currently based
-Your favourite Toronto Wolfpack player
-A quote about the Wolfpack and what it would mean to be a Global Ambassador to be used in an official announcement, should you be selected
-Information regarding your personal Twitter and Instagram profiles (ie. a link to each account)
-A photo you would be happy to be included on official communications, should you be selected
Which Global Ambassadors are already in place?
The Wolfpack have already started to put teams of 13 Global Ambassadors in place. Teams are named after current players with more to follow through the season. Information on completed teams, and their ambassadors, can be found using the drop downs on the Toronto Wolfpack website.
How do I become a Global Ambassador?
Applications remain open with successful applicants filling the next available team. Applicants should email firstname.lastname@example.org with a short bio including their passion for Rugby and the Wolfpack, as well as information about social media profiles alongside some fun photos and video.
A small number of Wolfpack players are building their own teams through personal networks and Twitter. Those successfully chosen for these teams will receive an email from email@example.com with details of how to accept their place on that team.
Where are Global Ambassador from?
Applications are of course encouraged from anywhere in the world, with the Wolfpack keen to find ambassadors in all corners of the globe.
A small number of ambassadors are being chosen and placed into teams from the Toronto area as well as from the UK. This is so each team has one or two members who are able to connect with the Wolfpack in person, and in doing so enhancing the ambassador experience for their teammates. We must stress that it is only a small number of ambassadors are being chosen from these areas, based on their commitment and ability to spread the word about the Wolfpack far and wide.
What do Global Ambassadors receive?
– Advice and guidance to grow the game of Rugby.
– A devoted Toronto Wolfpack point of contact.
– The opportunity to take part in competitions between other Global Ambassador teams.
– An official Global Ambassador certificate.
– A Toronto Wolfpack Global Ambassador hat.
– Potential to feature as a case study across Toronto Wolfpack channels
Where can I direct further questions to?
Please email firstname.lastname@example.org and one of the team will come back to you.