Toronto Wolfpack and HowlBrands agree to partnership with Pond Technologies Holdings Inc.

Toronto Wolfpack and HowlBrands are excited to announce an MOU with Pond Technologies Holdings Inc. wholly-owned subsidiary, Pond Naturals Inc. focused on their expertise related to clinically studied active ingredients aiding with recovery.

With the launch of the brand ‘Rugby Strength’, the Toronto Wolfpack became the first pro-sports team in the world to enter the CBD infused products marketplace. Now, Rugby Strength is looking to Naturals expertise as a provider of high-quality ingredients and a formulator of sports nutrition products, to co-develop and expand the product portfolio by using new active ingredients including Astaxanthin. Naturals is Canada’s only producer of Astaxanthin, a clinically studied algae extract known as ‘nature’s most powerful antioxidant’ that is shown to aid in cellular protection and sports recovery.

Under the terms of the partnership, Naturals has a 12-month exclusive right to develop products that combine the health benefits of CBD with the sports recovery attributes of Astaxanthin. These Astaxanthin-based products are to be marketed globally by HowlBrands under the ‘Rugby Strength’ brand, and all products containing Naturals ingredients will include the label ‘Powered by Pond’. These products are intended to expand the Rugby Strength product portfolio of modern solutions that are safe in improving physical discomfort and managing the amount of pain endured by professional athletes. 

HowlBrands next product launch markets will include Japan, Australia, New Zealand, Europe, and Asia where it has established media relationships in addition to its global network of rugby clubs. We are committed to enriching the lives of the people who value proper care of their bodies. This partnership will only continue to mobilize the maxim of Brand + Brawn + Brains in our “Rugby Strength’ range, as we aim to be leaders within the natural wellness and sports recovery space.

About HowlBrands Inc./Rugby Strength:

Wholly owned by the Toronto Wolfpack, HowlBrands Inc. is its global branding and development arm. Positioned at the intersection of sport and wellness, HowlBrands objective is to interact with consumers within, across and beyond rugby and sport. HowlBrands owns a portfolio of athletic-focused non-CBD and CBD-infused products formulated by a team of medical professionals and natural health experts. This includes “Rugby Strength”, and its first SKU a recovery body topical cream that is infused with THC-free, Organic Hemp-derived CBD extract. Learn more about Rugby Strength and HowlBrand’s product range at:

About Pond:

Pond provides profitable solutions to the global health and wellness challenges of climate change and nutrition. Pond’s proprietary growth platform, including patented advanced photonics, optimizes key growth inputs in order to provide a controlled environment that maximizes the growth of algae and other organisms. Pond, through its subsidiary Pond Naturals Inc., enables consumer brands to source consistent and scalable volumes of sustainable, clean, and nutritious ingredients to serve the rapidly growing demand for high-quality supplements and food. For more information visit and Pond Naturals Inc.



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