Wolfpack Deliver Inaugural Forces and Families Day at the Den
Toronto Wolfpack’s inaugural Forces and Families Day has been hailed a resounding success. A crowd of 7,129 packed the Den to enjoy a quality on-field contest, won 62-8 by the Wolfpack, and to recognise and acknowledge the brave military personnel and their families in attendance.
An event that has been heavily anticipated by Wolfpack players, coaches and staff from the schedule announcement, it was thrilling to see a joyous crowd witness the very first time in Canada that a major sports team has hosted military members to a game alongside their families. Game day included a fantastic display from the Toronto Scottish Regiment outside the stadium including armed forces vehicles where fans and families took photos with military members, an electrifying fly-over featuring a CF-18 Hornet fighter jet, CH146 SAT Griffon helicopter and Sikorsky CH-148 Cyclone helicopter as well as a half time contest with active military members represented. John Randolph, Chairman of Forces & Families said:
“We are proud to have been welcomed into the Wolfpack family for this wonderful event and know that all of our service men and women in attendance had a fantastic time. The day was a great chance for many of our personnel to be reunited with old friends while spending quality time with their families amidst the backdrop of a fantastic game of Rugby and spectacular military airshow.”
Forces and Families Day has built on the success of previous community initiatives the Wolfpack have championed including a First Responders Appreciation Game that was held in Toronto on July 21st of this year. Firefighters, paramedics, police officers and 911 dispatchers were the stars of the show that day, with the thousands of fans at Lamport Stadium taking the opportunity to thank them for their hard work. The Wolfpack have also launched the exciting ‘Full 80’ community initiative in 2019 which sees the Club aiming to complete 80 positive acts within the local community, all designed to reach those in need of help and those deserving of recognition for their work.
Wolfpack Chairman and Interim CEO Bob Hunter spoke of the success of Forces and Families Day and how it helps to support his club’s core values:
“We would like to thank Forces and Families, along with all of their valued partners and sponsors, for making the day possible and coming together to ensure that hundreds of military members and families in attendance were given the recognition they deserve.
“In my brief time with the Wolfpack I have already seen what Rugby can do when it comes to supporting the local community and Forces and Families Day is a fantastic example of this. I am very excited to be part of this growing movement that has the potential to do so much good in Canada and around the world. To be in attendance at such an uplifting event was certainly a very special experience for me.”
With 9 out of their 10 regular season games in Toronto complete, and two home playoff games guaranteed, the Wolfpack are set to attract up to 100,000 fans for the season as a whole. A diverse demographic at the Den means audiences of almost 40% female, 42% millennials and 34% with children rally behind the Wolfpack at each game.
With the 2019 Betfred Championship Playoffs on the immediate horizon for the Wolfpack, the eyes of the world will turn to Toronto as they bid for promotion to the Super League thanks to televised games on Sky Sports in the UK and other platforms worldwide. The team’s games have been watched by 1.4 million viewers in the UK so far this season and boast a potential worldwide reach of over 150 million homes thanks to a host of global broadcast partners. Impressive broadcast numbers are backed up by a year to date media reach of 570 million across digital and print media, and bolstered by over 90,000 social media followers.
The Wolfpack next play host to Leigh Centurions at Lamport Stadium on September 7th before a week off that leads into their first 2019 Playoff fixture on September 22nd.